Bridging  Scientific Accuracy & Strategic Vision

Trove: noun. A collection of valuable items discovered or found; a treasure-trove.
American Heritage Dictionary

mTrove provides a complete, data-driven solution for Marketing Intelligence, either utilizing data a client may already possess or compiling data where not previously available.

 

Targeting & Prediction

Identify predictors & indicators of your objectives. Discover which of your metrics best help you identify target customers.

Segmentation & Profiling

Know your customers more intimately on multiple dimensions. Better understand difference between target customers & those you may want to avoid.

Positioning & Messaging

Identify the most relevant message elements for your advertising; how best to position your perceived strengths to resonate with the needs of your target customers.

Survey Design & Deployment

Go beyond the "burning questions". Further expand the application of survey results with the added power of professional survey design.